Carsharing Trends and Predictions for 2025
The European carsharing and vehicle-sharing market has seen significant shifts over the past few years, driven by evolving consumer preferences, technological advancements, and regulatory changes. As we move into 2025, we expect further landscape transformation. This article explores the current state of carsharing in Europe, emerging trends, and key predictions for the year ahead.
The Growth of Carsharing in Europe
Carsharing has matured into a key pillar of the mobility-as-a-service (MaaS) ecosystem. Cities across Europe have embraced shared mobility as a means to reduce congestion and carbon emissions. While traditional station-based and free-floating carsharing services remain popular, new models such as peer-to-peer (P2P) sharing and corporate fleet-sharing are gaining traction. According to a report by Technavio, the European carsharing market is projected to grow by USD 14.85 billion from 2023 to 2027, with a compound annual growth rate (CAGR) of 20%.
Key Market Drivers
- Sustainability Regulations – Many European cities are imposing stricter environmental policies, including congestion pricing, low-emission zones, and electric vehicle (EV) adoption incentives. This has led to a more significant push for EV-based carsharing fleets.
- Urbanization & Changing Mobility Habits – The demand for private car ownership is decreasing among younger generations, who prioritize cost efficiency and convenience over ownership.
- Technological Advancements – AI-driven fleet management, telematics, and predictive maintenance are improving the efficiency and profitability of carsharing operators.
- Corporate Mobility Solutions – Businesses are increasingly adopting carsharing as an alternative to traditional company cars, reducing fleet costs and improving sustainability efforts.
- Availability of Ready-Made Carsharing Platforms – The emergence of ready-to-use solutions like HoppyGo Mobility Platform is making it easier and faster for new carsharing services to launch and scale. Instead of developing technology from scratch, businesses can leverage pre-built whitelabel mobile and web applications and advanced backend systems, which significantly lowers the barriers to entry.
Emerging Trends in 2025
1. The Rise of Electric and Autonomous Fleets
With EV adoption accelerating, many carsharing operators are transitioning to fully electric fleets. This shift is not just driven by environmental concerns but also by lower operational costs associated with EVs. However, it is fair to mention that some rental companies have faced challenges, particularly with specific electric models, where running costs and servicing have been higher than expected. Despite these exceptions, the overall trend remains strong, with advancements in EV technology, improved charging infrastructure, and better cost management contributing to the continued growth of electric carsharing fleets.
2. Super Apps and Integrated Mobility Solutions
The push towards MaaS continues, with carsharing services integrating into broader mobility platforms. Users now expect seamless access to multiple transportation modes, including ride-hailing, public transit, and micromobility solutions, all from a single app. We have already explored this space with our Citymove app, which enables various modes of transport, parking payments, and other mobility features for commuters in Prague. If you are interested in launching a similar app in your city, we’d be happy to help.
3. AI-Powered Fleet Optimization
Predictive analytics and machine learning are key in maximizing fleet utilization and minimizing downtime. From demand forecasting to dynamic pricing, AI-driven solutions are becoming essential for carsharing platforms to maintain profitability and efficiency. One example of how we achieved improved efficiency was AI-powered, demand-based pricing for our own scooter-sharing service in Prague. Read more about it in this article.
4. Expansion of Suburban and Rural Carsharing
While carsharing has traditionally been an urban-centric model, new services are emerging to cater to suburban and rural areas. This is being facilitated by improved mobile connectivity, localized partnerships, and the expansion of one-way rentals to longer distances.
5. Corporate Carsharing
Businesses are increasingly turning to carsharing as a cost-effective and sustainable alternative to traditional company cars, driving significant growth in the market. Corporate carsharing presents a great opportunity, and we have already supported services like ŠkodaGo, KLIQ or Peoplecar in successfully implementing these solutions.
Predictions for the Carsharing Market in 2025
1. Consolidation Among Operators – The market might see mergers and acquisitions. Larger operators will continue expanding their reach by acquiring regional services.
2. Increased Regulation and Standardization – Governments will likely push for more standardized data-sharing practices among mobility providers to create more efficient transportation networks.
3. AI-Driven Personalization – Expect more AI-driven features, such as personalized vehicle recommendations based on user behaviour and AI-powered fraud detection.
4. Greater Focus on Profitability – With funding becoming more selective, operators will prioritize profitability over aggressive expansion, focusing on strategic partnerships and operational efficiency—including greater utilization of ready-made mobility platforms.
Conclusion
The European carsharing market is evolving rapidly, driven by sustainability regulations, changing mobility habits, technological advancements, corporate adoption, and the availability of ready-made solutions like our platform. For emerging services, this means lower barriers to entry and a faster time to market. As cities prioritize shared mobility, now is the ideal time to launch or optimize operations—and with the HoppyGo Mobility Platform, we’re ready to provide the technology and expertise to help you succeed.